Recently, a significant safety warning has caught the attention of families across the United States.
After a routine check and reports from the public, authorities discovered that a popular scent diffuser, sold in big stores and online, could be dangerous.
Many people bought this device because it makes their homes smell nice, unaware of the hidden risk.
Pura Scents Steps Up
The device under recall is made by a company called Pura Scents Inc., which is located in Utah. Pura Scents has become well known for creating app-based diffusers that help make indoor spaces smell pleasant using a range of fragrances.
In the meantime, Pura Scents has made a statement and has been actively working with regulators to inform customers and facilitate corrective action.
The Dangerous Design Flaw
The particular device involved is called the Pura 4 Smart Home Fragrance Diffuser. One of its selling points is that it works with a smartphone app, letting people change scents from their phone and easily switch fragrance cartridges.
The big problem is with the Pura 4 diffuser’s front cover, which is designed to snap off so users can swap in new scent cartridges. Inside this cover are five small, strong magnets that keep everything in place. Reports surfaced that in some cases, the magnets might come loose and fall out.
Key Dates in the Recall
This scent diffuser was available for nearly two years. From August 2023 through May 2025, the Pura 4 Smart Home Fragrance Diffuser was sold widely in the United States and Canada.
Over 850,000 units were sold in the U.S. and over a thousand in Canada.
The safety recall was officially announced at the end of July 2025. As soon as the problem was made public, safety officials and the company worked together to spread the news as fast as possible, so owners would take action before anyone got hurt.
Stores and Serial Numbers
Consumers could buy the Pura 4 diffuser online at Amazon.com, Target.com, Scheels.com, Pura’s official site, or at physical retailers like Target and Scheels.
A label with a long serial number is on the back of every Pura 4 diffuser. You have a recalled product if your serial number starts within the ranges JX230000001 to JX230801425 or JX240000001 to JX240049959.
When the recall was announced, stores acted fast—they put up warning signs both online and in stores, sent out emails to customers who bought it, and even made announcements at registers, so everyone would notice the warning, no matter where or how they shopped.
Why Are These Magnets So Dangerous?
Understanding why the small magnets inside the diffuser are dangerous is essential. If one magnet is swallowed, it usually passes through the body, but if there are two or more, they can pull toward each other inside the gut.
This can trap parts of the intestines or even rip holes in them, causing bleeding, blockage, infection, and sometimes, in the worst-case scenario, death.
“It is imperative to recognize the serious implications of magnet ingestions for children,” emphasized Dr. Alexandra Jones. Dr. Jade Cobern, a pediatrician and preventive medicine physician, added, “It’s normal for many young kids to put things in their mouth as they are exploring their environment, which makes it so important for parents to regularly survey their child’s environment for anything that kids can access and swallow.”
Taking Action
Pura Scents is asking everyone to immediately and carefully remove the front cover and throw it away where children and pets can’t reach it. Then, put the rest of the diffuser somewhere out of reach until you get the company’s free replacement cover.
Contacting Pura is easy: you can call 844-292-PURA, send an email, or go to their website https://pura.com/?srsltid=AfmBOoqng3SS2TrewGn0po-yg9-M6HiLnvuxcQtcp5A0pwUjhxMkPyDP. They will send you a new, safer cover at no cost.
Following this link will take you to the Pura 4 Cover Replacement Request form: https://pura.com/pages/productrecall
As a former CPSC chair summarized: “The potential for serious injury and death if multiple magnets are swallowed demands that parents and medical professionals be aware of this hidden hazard and know how to treat a child in distress.”
So, acting fast can genuinely save lives.
International Safety Efforts
This recall is being handled by U.S. and Canadian safety officials, who are working together to ensure that people in both countries get the information they need.
Regulators told the company that, from now on, no one should sell, donate, or give away the recalled product. They even put warnings on international safety websites so people buying second-hand or from other countries are warned, too.
The collaboration between these groups makes sure almost everyone who might have the product, no matter where they bought it, will hear about the recall quickly and know exactly what to do next.
History of Magnet Recalls
The safety issue with the Pura diffuser is not the first time small magnets have caused problems. In the past, other toys and gadgets had magnets inside, which sometimes came loose. In many cases, children swallowed more than one, and very serious injuries, even some deaths, occurred.
Dr. Jones further explained, “While a single magnet may eventually pass through a child’s body on its own, ingesting multiple magnets carries a high risk of serious complications including intestinal obstruction or rupture, which in the most extreme cases can lead to death.”
Recalls like this support ongoing efforts to prevent similar tragedies in the future.
How Pura Scents Responds
Pura Scents wants people to know they are taking responsibility for the problem. The company says it is improving future product design by ensuring magnets can’t fall out.
They’re also working to help every current customer by quickly sending out safer replacement covers and answering all questions through their support channels. They want customers to feel confident that they care about family safety.
By reacting quickly and clearly, Pura Scents shows it understands how dangerous this situation could have been.
Stores Act Fast, Protecting Shoppers Everywhere
Retail partners, including Amazon and Target, quickly updated online recall notices and removed affected stock from online and physical store shelves.
Many stores notified customers via purchase histories, at checkout, and through email, maximizing the recall’s reach.
This means people who might not watch the news or check warnings online still hear about the problem and can protect their families. Working with Pura Scents and the government, the stores help ensure no one is in danger.
Getting Assistance
For questions or support, the company offers a dedicated toll-free hotline, a recall email, and a website section for claim submissions.
The CPSC also offers resources for consumers, including a recall website and ways to report problems if the company isn’t fast enough. In Canada, Health Canada ensures that its people can also find help and get the replacement part for free.
A Coordinated Recall for North America
While most of these diffusers were sold in the United States, a small number also reached Canadian stores and households. That’s why safety officials from both countries joined forces to announce the recall together so that no one would be forgotten.
This teamwork between countries is essential with online shopping, where products can end up almost anywhere. Sharing information and solutions helps protect everyone, no matter where they live.
Proactive Steps for Parents
Health officials say families should check for product recalls periodically, especially for items with magnets or small detachable parts. Parents and babysitters should also look around living spaces for anything a child might put in their mouth.
Signing up for recall alerts and consulting consumer safety databases are also recommended as preventive steps to safeguard family environments before there’s a real danger in your home.
Working Together for Safer Homes
This widespread recall demonstrates the ongoing need to monitor products ready for use at home for possible risks.
Companies, stores, and customers are all part of the safety process. More injuries and tragedies can be avoided if everyone acts fast, shares warnings, and fixes problems immediately.
This recall exemplifies how brilliant teamwork, honest communication, and fast action can protect families and save lives.